A creative brief written at the start of a project often reaches only part of the team — everyone else works off a secondhand interpretation. When the brief is emailed only to the project manager, other team members get the information already filtered, and details get lost as it’s relayed from person to person.
How to keep everyone working from the same source
- The original brief and all related files are accessible to everyone assigned to the project
- When the document is updated, everyone sees the same latest version — not different copies
- Creative files stay linked to the specific task they were made for