An agency working with twenty clients might hold hundreds of different logins — to websites, ad accounts, servers. When every login is stored somewhere different — in one colleague’s notes, in another’s inbox, in a third person’s memory — finding what you need whenever you need it becomes its own time-consuming task.

When every client’s logins are stored together, tied to their record, a new team member assigned to a client immediately gets the access they need, and once work with a client ends, all of their access closes as a single block.

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