A marketing agency rarely has just one project — usually it’s dozens, each at a different stage, with different deadlines and different creative files. When every client is managed slightly differently, the agency’s internal order depends on whoever happens to remember what at any given moment.

When all client projects are visible in one system, held to the same working standard, and creative files and approvals are tied to a specific client and campaign, an agency can grow its client base without its chaos growing at the same rate.

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