1. Ease of getting started. Can the team start using it within a day, or will it take weeks of training
2. Room to grow. Will the system still fit when the team grows from 3 people to 30
3. Price matching real usage. Are you paying for features you’ll never actually use
4. Integrations with tools you already use. Will you need to replace your whole ecosystem, or just add one piece
5. Support in your language. Will you get help you can actually understand when you need it

For a small business, how quickly the team can start using it often matters more than the breadth of features — a complex system nobody masters is worse than a simple one everyone actually uses.

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