A CRM system is, at its core, a store of personal data — which means GDPR requirements apply to it directly, not theoretically.

Three practical things worth knowing: a client has the right to request their data be deleted, and the system needs to allow that without leftover traces; consent status (e.g., for marketing emails) needs to be clearly visible and kept up to date; access to personal data should be limited to actual need, not granted to everyone by default.

This isn’t purely a lawyer’s job — everyone who uses the CRM day to day makes decisions with data-protection implications, even if they’re not thinking about it at the time.

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