When is a ready-made integration enough?

If you use a popular, widely adopted tool (email, calendar, common accounting software), there’s a good chance a ready-made integration already exists and works without extra development.

When do you need an API?

When you have a custom internal system or a niche tool with no ready-made integration, or when you need a non-standard data flow that a pre-built integration simply doesn’t cover.

How to decide

Ask yourself whether the integration need is unique to your business, or common across many companies your size. In the first case, the API investment pays off; in the second, a ready-made integration is usually cheaper and faster.

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