Workload at many businesses isn’t even across the year — there are seasons with twice the work and stretches with much less. If it’s known every year that workload spikes at a certain time, that knowledge often stays only in someone’s memory rather than in a planning tool.

Last year’s workload data shows exactly when the peak period starts. With that on hand, client deadlines can be negotiated with the known seasonality in mind, and additional resources (temporary staff, contractors) can be planned ahead of time rather than scrambled for once the peak has already begun.

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